Chicco invites you to explore the baby and feeding world by developing a concept for an innovative tool to facilitate the onset of breastfeeding and encourage mixed feeding, allowing natural breastfeeding to alternate with artificial feeding without creating confusion or other issues for the baby and sparing the mother from feelings of guilt or detachment.
Chicco is a brand that specialises on multiple fronts in the infant care market and is present in over 120 countries around the world. At a time when new generations are unsure about parenthood, Chicco promotes parenting as a positive attitude toward society and the world, as well as toward one’s own children.
With over 60 years of experience and with careful observation of needs and changes built into its innovation-driven identity – and thanks to the Baby Research Center, which works with a network of external experts – Chicco is a brand that speaks to all parents.
Chicco is a brand based on the idea that we are all parents in some sense: for our children, but also for the men and women we love.