Chicco invites you to immerse yourself in the child’s world and design a new, transformable ride-on aimed at stimulating a child’s motor skills at different stages of growth.
Chicco is a multi-specialized baby care brand that was founded in 1958 and is currently present in over 120 countries. With over 60 years of solid and well-rounded experience in the baby industry, Chicco can truly understand parents' needs. The brand offers a wide range of products and services that are born from the attitude of observation and innovation. Additionally, Chicco’s Research Center collaborates with an international network of experts and health professionals, making it even more attuned to the needs of parents and their babies.
Sign up to access the full brief.