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Brief
Summary
Chicco invites all creative people to dive into the world of babies to develop a concept of an evolutionary baby chair that accompanies parents and babies from weaning till the adult age.
Company description
Chicco is the multi-specialist brand in the baby care market, present in more than 120 countries all over the world. At a time when parenting is called into question by the new generations, Chicco promotes “parenting” as an attitude towards society and the world, even before its own children.
Thanks to more than 60 years of experience, the attitude of the observation starting of needs and evolutions as part of the brand DNA, driving the innovation since the beginning, and the Chicco Research Center working with a network of external experts, Chicco is a brand that speaks to all parents.
Chicco is a brand that is based on the idea that in some way, we are all parents: of children, but also of men and women we love.